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With a little help and small steps you'll see huge results in a short time without draining the bank.
...and how DIY puts you in control and makes changes seamless and fast.
Set Goals and Objectives
Every successful business and brand is very clear about these three things: who they are as a business, what they are committed to and what their customers count on them for.
The purpose of DIY marketing is to help you develop clarity around your business, your customers, what you sell, how you sell it, where you sell it and how much you charge for it.
What's The Goal
The less money your have to spend on marketing the more focused you need to be. Not to mention how well you need to track those dollars.
Are you looking for more traffic, more leads, or more traffic? Knowing these generation areas helps you better know what avenues to market in to gain that extra attention. You don't want to throw dollars in areas that don't garner results.
Choose Your Target Niche
As we said before you need to be focused. You can't, and don't want to, sell anything to everyone. That's why very few, if any, handymen are rich and have lots of freetime. Even if your product or service appeals to a wide range of customers you still need to focus on the type of customer you want. Look at it this way. You could sell massage services and charge $70 per hour or your couold sell massage services with special oils and aromatherapy then charge $110 per hour. Same service just attracting a differnt customer who wants the oils and is willing to spend the extra money.
Choose a segment, or niche, of your potential audience and focus on that. Not only will choosing a specific niche decrease your marketing expenses, it naturally makes complete sense regarding messaging. Would you rather work more and make less or work less and make more? We're prettty sure you know the answer.
Choose Marketing Strategy
What's the big picture you're after?
You wouldn't want to paddle up a stream if you really need to go the other direction. Why do that with your marketing.
There are differnt ways to market that align with your goals and personal style.
Realationship Marketing:
Long term customers you build trust with and sometimes invite them in to help you develop your products or brand.
Paid Marketing:
Called advertising, A place to gain warm leads in completely new markets. Also great for brand recognition so people just keep seeing you around.
Word fo Mouth:
"My neighbor told me abut you." Probably the least expensive way to market but also one of the slowest. You can't get new customers until you finish off working for others and they refer you.
Choose Marketing Methods
How and where will you market? Do you like email, social media, or Google advertising?
SEO:
You've got to be found by the search engines. Great thing is this is FREE advertising.
Content Marketing:
Blogs, videos, newsletters.... people eventually strat to follow you.
Email Marketing:
These work great and it's FREE!
Buiild a list and keep those potential customers informed in an instant. Right to their inbox.
Surveys and Polls:
Online surveys let customers give feedback on what they see from your business. It also gives them a place to request new services or products. Let's face it, they like you and want to do more business with you.
Online and offline advertising:
Depending on your niche, advertising on television, radio, or print publications can be the best way to reach large numbers of prospective customers. Iincluding PPC, sponsored, and banners.
Thankfully, Carefree Marketing Has The Programs, Books, and Info for Success
What if you had customers clamouring for your service or products? Better yet, your competitors asking how you're so successful? Now you can. Follow our process and you're there.
Step 1
Get going!!
Only dead fish go with the flow. Your competition is doing what every other business is doing in their industry. Why do you think they all have the same success.
Step 2
Read!
You need the info. Great news!! We're not readers. We keep our eBooks simple and straight to the point. We just want you to have the "meat" so you implement and get back to work.
Step 3
Close Deals!
That's the fruit of your labor right. Market, meet, close deals, get paid....Repeat.
eBooks
Need specific guidance? You're not after the big picture. You want the how-to for Facebook, Google, or Email Campaigns. We've got eBooks just for you.
Programs
Need step by step help? If you need everyhting from stayuing motivated to closing deals then our Warrior Marketer eBook is for you.
Information
Like we've said. Build your list.
You're on our list and we'll share, at no cost, timeless marketing strategies to help you succeed. Sometimes a simple quote can make your day.
What Can You Learn
The Sales Funnel
By now we've all heard of a sales funnel. You may think it's some way to bring in a potential customer then trap them until they buy. We'll, it's not that at all. It's simply the way you bring in potential customers and inform them with what you offer then continuing to remind them of what you do. If done right right, a sale!!. No high pressure. No sales tatctics.
Online Marketing
Where and how are you bringing in new leads? Who's seeing what you have to offer? You've got to get you name out somewhere and online is the biggest market you'll find. Now where do you go. We can show you what works the best and where you feel most comforatble marketing.
Email Marketing
People have been sending an receiving emails since 1995. We'll a lot of habits have been tracked and formed since then and lucky for you we know what works and what doesn't. From what inforamtion to send out to when your emails should arrive. How often can you send and what gets potential customers to open your emails. This free form of advertising has unmatched potential if you stick with it a develop this avenue to your benefit.
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Your marketing strategy is the “big picture”. Informed by key facts like your niche, your customer, your competition, and your goals, choose a business marketing strategy that is the right fit for your brand. Here are some typical marketing strategies:
Cause marketing. Cause marketing supports social causes by raising funds, spreading awareness, or donating profits. An increasing number of consumers are eager to do business with brands that share their values, and cause marketing is a great way to increase customer loyalty.
Paid marketing. Also known as “advertising,” paid marketing allows you to place your key marketing messages in highly visible, targeted places to reach the right audience at the right time.
Word of mouth marketing. This strategy relies on the recommendations of happy customers to grow your business. Customers are “recruited” to be part of your marketing team, and often earn rewards and benefits for their recommendations.
Relationship marketing develops long term relationships with customers, looking beyond the immediate sales transaction. Relationship marketing often invites the customer into the product development process, using their input and feedback to make improvements and meet their needs even better.
Transactional marketing. Transactional marketing focuses on making a specific transaction as attractive as possible, using discounts, promotions, and other rewards to create irresistible offers. A common transcactional tactic is an offer to beat competitor prices.
A marketing strategy can combine online and offline activities, inbound and outbound marketing methods, and a huge range of tools and tactics to meet your goals. But it provides the big picture that focuses and prioritizes your marketing methods. For a new business, it’s a good idea to revisit your marketing strategy at least once a year, and consider changing strategies if you aren’t meeting your goals.
Chances are your initial marketing efforts will probably fail. Rather than getting discouraged, learn from your mistakes and get right back up and try again.
Your goal as a DIY marketer is all about learning from your failures so that you know exactly what you want to outsource. We have so many resources to make sure this process is as simple as possible. Trust us when we say even the pro's get it wrong. After spending 10's of thousands on marketing firms we've come up with the easiest DIY marketing plan out there. Read a little, try, fail, try again, then succeed.
Look at it this way. Would you rather be paying $1000's to a marketing firm who "says" everyhting is working good. Well, if you have no baseline how do you know? Take control of that process and find your own way.
We're so confident you'll succeed that we offer a money back guarantee. If you're not happy with any of our products just let us know and we'll refund you money.
Not to brag.....but, we know you'll succeed and even tell your friends....HEY! word of mouth advertising..... see.... it works!
